The aim of the research project was to explore stakeholder acceptance of solutions that could motivate AI customers to spend more time and money outside their hotel and thus better support local businesses and the community. It was identified that the underlying factors that restrict Paphos from becoming a more memorable destination also had to be explored to understand why the destination is not achieving its full potential.

The study delivers suggestions for three tactical and one strategic solution that the partnership could focus on in the future. The report also includes feasibility studies, projected costs and stakeholder contacts for piloting the solutions that were identified as possible methods of increasing customer spend.

The research team identified a number of key strategic issues that will need to be addressed by local stakeholders for example identity, brand, visual identity and local political issues, need to be considered in any future development strategies. Communication and collaboration amongst business sectors requires mediation by a neutral organisation.